As a global leader in online learning, Quizlet constantly strives to refine its user experiences and rapidly innovate new features. With a diverse user base actively engaging across multiple platforms and languages, Quizlet needed precise, actionable feedback at exactly the right moments. However, achieving timely, targeted in-product surveys proved persistently difficult.

"Targeting in-product surveys had been challenging for us for quite some time," explains Pete Mortensen, Head of User Research at Quizlet. "Multiple solutions we tried either fell short or demanded heavy engineering support and maintenance. Even then, precision was lacking, and capturing relevant, in-the-moment feedback remained elusive."

The solution: Fast, native, and fully integrated with Braze

Quizlet turned to Iterate, attracted by its robust yet straightforward integration with Braze, Quizlet's existing customer engagement platform. Within days of implementing Iterate, Quizlet launched a proof-of-concept survey campaign that significantly surpassed anticipated response rates. This immediate success validated Iterate as a powerful solution for rapid user research and product enhancement.

Iterate’s integration makes it easy for Quizlet to target and deploy surveys directly within the product experience, crucially without requiring significant engineering support. The surveys not only appear exactly when and where they’re needed, but they also feel like a native part of the platform’s design. That lets the user research team launch and manage campaigns on its own, with confidence and speed.

The impact: Richer insights, and smarter product decisions

Beyond product feature feedback, Quizlet uses Iterate to run customer satisfaction (CSAT) surveys, identify growth opportunities, and gather detailed user insights across multiple languages. This comprehensive feedback approach ensures that Quizlet can effectively address diverse user needs and preferences globally.

Key benefits realized by Quizlet include:

• Precision targeting: Iterate’s integration allows Quizlet to precisely reach specific user segments at critical moments in their user journey.
• Minimal engineering overhead: After initial setup, ongoing survey campaigns require minimal technical intervention, streamlining user research operations.
• Higher engagement: In-product surveys deliver significantly higher response rates, providing richer insights.
• Accelerated product improvements: Actionable insights enable rapid iteration and enhancement of product features, directly aligned with user feedback.
• Multilingual capabilities: Quizlet effectively engages users globally, capturing feedback across various languages to drive international growth.

Ongoing success: A feedback loop that drives innovation

Over time, Iterate lets Quizlet refine new features based on direct user feedback, dramatically increasing adoption and satisfaction. Additionally, Iterate's qualitative feedback loops became an essential tool for ongoing insights, enabling Quizlet to maintain a comprehensive overview of user sentiment and perform deep dives into specific user experiences.

"It's genuinely night and day since we first brought Iterate on-board. The integration with Braze not only simplified our processes – it fundamentally improved how we engage with user feedback to drive product decisions."

— Pete Mortensen, Quizlet

Iterate’s native Braze integration continues to let Quizlet’s user research team capture valuable user insights, fueling ongoing innovation and ensuring the delivery of exceptional learning experiences.