Embedded website surveys

Iterate surveys put you in touch with the people on your site right now, so you can find out what is working and what is quietly costing you. Ask on the page, in your own brand, without a popup that feels like an interruption.

Run surveys that are highly targeted, user-friendly, and on-brand. You’ll understand not just what your visitors are doing, but why.

Survey visitors on-site and in context

Don‘t send visitors away from your site, ask questions in context directly on the page.

Visually on-brand and engaging

No iframes, no ugly dangling buttons, we‘ve done the hard work to make it look like you built it.

Powerful targeting options

Our surveys show to the right visitors at the right time, never in the middle of the screen to everyone.

Iterate is trusted by 10,000+ teams including

Start gathering data in minutes

From thought to valid insight in a matter of minutes. Ask questions, match your brand, target specific people or pages, then flip the switch and sit back.

Build your survey

Craft engaging surveys

Craft your surveys using our extensive list of question types, advanced options, and powerful branching logic. Including NPS & CSAT, email & lead capture, emojis & star rating, as well as multi-select, ranking and matrix question types.

Customize the design

Match your brand

Surveys are customizable to match the look and feel of your brand, down to your colors, font choices, and your tone of voice. Apply Custom CSS for pixel-perfect control. With their clean, user-friendly design, they’ll look right at home on your website and feel like part of the page to your customers.

Powerful targeting options

Prompt in the right place, at the right time

Our surveys are super-easy to build (no webinars required), and you can run them right away without complicated engineering work from your developers. Use our powerful targeting options to craft highly specific surveys across multiple domains and pages.

View your responses

Gather data & insights

Responses are saved as they are answered and show up in real-time in the dashboard, or you can be notified via Email or Slack. Set up a webhook or integration to pipe that data into your other preferred tools.

Easy to integrate

Looks like your team designed it

Our surveys are simple to install and designed to look and feel like your team built them, not like other third-party add-ons.

Start with a template, or build your own
with our full-featured editor

Discover new ways to learn from your customers by browsing our collection of survey templates, vetted by professional researchers.

Cart abandonment

Web survey

Understand why people are adding items to your shopping cart, but not completing their purchases.

Visitor demographics

Web survey

Find out who all of your new visitors are, where they are coming from, and what are they looking for on your site.

Website feature feedback

Web survey

Ask for feedback on your upcoming or recently launched new website features in context.

Research recruitment

Web survey

Recruit and qualify existing website visitors for in-house or remote user research studies.

We have survey templates expertly-designed for: Marketers, E-commerce Managers, Data Analysts, Product Managers, Customer Success Specialists, UX Researchers, and more.

Integrate with all of your favorite tools

Stick with the tools that you already know and love. You can integrate the responses you receive via Iterate with hundreds of other services.

Microsoft ExcelSalesforceSlackIterableHubspot
AirtableGmailKlaviyoAsanaZapierBraze

Advanced targeting

Target by URL, pattern matching, or manually via our SDK. Supports multi-domain targeting, geo-targeting, and more.

Custom visitor properties

Show surveys to very specific visitors based on the available data you have passed on to Iterate.

Multi-language surveys

Deliver surveys in multiple languages to help learn from your global audience.

Percentage holdback

Limit the number of people who can see your survey based on a survey specific, or site-wide holdback.

Device targeting

Only show surveys to your desktop visitors, or only to people on mobile devices, or of course, both.

Display behaviors

Prompt visitors at the right time: immediately, once scrolled half-way, or after a set amount of time.

Geo-targeting

Limit your participants by geography, scope to specific US states, or limit to specific countries.

Notifications

Get updates immediately as feedback comes in, via email or directly via our Slack integration.

Multiple users

Invite your engineers, product, or support team to your Iterate dashboard for maximum visibility.

API access

Pipe the feedback as it is received into your preferred tools of choice for data storage or analysis.

Teams that stopped guessing.

Product, research, and lifecycle teams use Iterate to get answers straight from the people who use what they build.

Adam Waxman, Director of Product Design at SeatGeek

Iterate makes it super easy to ask for feedback in a way that is consistent with our brand’s look and feel. And the customizable colors and fonts are just the beginning. This type of attention to detail is apparent throughout the entire product, making it a pleasure to use both for us and our users.

Adam Waxman, Director of Product Design at SeatGeek
Julia Stein, Director of UX Research at Match Group

Iterate’s Braze integration was a game changer for us. It allowed us to seamlessly deploy surveys in-app, gather contextual insights, and significantly reduce the workload on our development team. The ability to embed feedback points throughout the app during beta testing was invaluable.

Julia Stein, Director of UX Research at Match Group

Enterprise-grade security and compliance.

Your customers' trust is important to you, and it's important to us too.
Iterate is SOC 2 Type II certified, GDPR and CCPA ready, and HIPAA compliant, so teams in healthcare and other regulated industries can collect feedback with confidence.

SOC2GDPRCCPAHIPAA
Learn more about security at Iterate ↗

Create a free trial account today

Start your free 14-day trial now, no credit card required.

Two week free trial

Priced by audience size, responses unlimited

Every channel included: link, email, web, and native in-app.

Any audience size, from a few hundred people to millions of surveys a month.

Every core feature included, in any language, with every integration. Add Research Assistant when you want AI analysis on top.

Learn more about our pricing

Got any questions?

We’re happy to help walk through any open questions you may have, just let us know.

Looking for help?

Visit the help center to learn best practices, getting started guides, FAQs, & more.