Combine customer feedback with your customer data platform
Segment
Enrich your customer profiles with real-time survey data and trigger targeted surveys from Segment events
With Iterate & Segment every campaign becomes smarter, more targeted, and more successful.
What is Segment?
Segment is a Customer Data Platform, providing a service that simplifies collecting and using data from the users of your digital properties. Segment simplifies the process of collecting data and hooking up new tools, allowing you to spend more time using your data, and less time trying to collect it.
What is Iterate?
Iterate is a customer survey platform built to feed the tools your team already runs on. Ask a question in email, in your app, or on your site, and the answer lands in Segment as a user attribute and a custom event, in real time. No export step, and no parallel audience to maintain.
Use Iterate to power-up Segment
Combine Iterate & Segment to enrich your customer profiles with real-time survey data, and trigger targeted surveys based on Segment events.
With Iterate you can collect nearly any type of data.
Ranging from personal info (name, age, email), performance data (NPS, Customer Satisfaction, star ratings), preferences (preferred device, preferred frequency of communication), or personality (favorite book, dog, or cat person).
What you ask is entirely up to you and what kind of audiences you‘re looking to build.
Now, with your powered-up profiles in Segment you can use that data to help segment and target specific groups of people to help improve their experience and your ability to deliver messaging.
Get feedback from customers at key moments in their experience
Event-triggered surveys
Using Segment events, Iterate can trigger surveys at key moments in your customer journey. When a track event fires, Iterate displays a targeted survey to capture feedback right when it matters most.
Use the Segment implementation you already have to reach the right people, at the right time, without any additional instrumentation.
One-click email surveys
Iterate embeds surveys directly into emails to maximize response rate, designing them to work perfectly on mobile. Schedule surveys to send at a specific time, or use Iterate's integrations to connect to your marketing or analytics tool and send based on specific triggers.
Find out how people feel, what they like, and what's stopping them from using your product more.
Embedded website surveys
Iterate surveys put you in touch with the people on your site right now, so you can find out what is working and what is quietly costing you. Run NPS, measure overall brand satisfaction, and more.
You'll understand not just what your customers are doing, but why.
Survey across all other channels
If you prefer, you can reach your audience via any other channel you use, be that SMS, push notifications, chat, Facebook Messenger, or by adding a button or link in your own email campaigns.
Respondents will see the first question of their Iterate survey after they've clicked through.
More features & benefits
- Populate data from your Mobile App or Website responses
- Custom Events
- Customize User Attribute Names
- Build robust customer profiles
- Unified View of the Customer
- Better Data, Deeper Personalization
- Real-time action on real-time data
Teams that stopped guessing.
Product, research, and lifecycle teams use Iterate to get answers straight from the people who use what they build.
“Iterate makes it super easy to ask for feedback in a way that is consistent with our brand’s look and feel. And the customizable colors and fonts are just the beginning. This type of attention to detail is apparent throughout the entire product, making it a pleasure to use both for us and our users.”
“Iterate’s Braze integration was a game changer for us. It allowed us to seamlessly deploy surveys in-app, gather contextual insights, and significantly reduce the workload on our development team. The ability to embed feedback points throughout the app during beta testing was invaluable.”
Create a free trial account today
Start your free 14-day trial now, no credit card required.
Two week free trial
Priced by audience size, responses unlimited
Every channel included: link, email, web, and native in-app.
Any audience size, from a few hundred people to millions of surveys a month.
Every core feature included, in any language, with every integration. Add Research Assistant when you want AI analysis on top.