Product feedback tools built for product teams

If you're trying to understand what users think about your product, you need a tool that's built for that job. Iterate gives you in-product surveys with event-based targeting, native integrations with your marketing and CRM stack, and Research Assistant, which uses AI to turn qualitative feedback into clear, actionable insights.

Your feedback data flows where you need it

Iterate integrates natively with Braze, Iterable, Klaviyo, CleverTap, MoEngage, and more. Trigger surveys from lifecycle campaigns, sync responses directly into your CRM, and keep feedback data flowing through the tools your team already relies on. Use a response to update a customer profile or start a follow-up campaign.

Make sense of qualitative feedback, on a schedule

Open-ended responses are where the real insights live, but they're hard to act on at scale. Iterate's Insights reports deliver a scheduled briefing with the key takeaways, sentiment shifts, outliers, and next steps surfacing in your feedback. It turns “we got 500 open-ended responses” into “here's what customers are telling us, and here's what to do about it.”

Surveys your customers actually want to answer

Iterate's surveys are fully customizable, beautifully designed, and embedded directly in your product experience. They look and feel like part of your app, not a generic third-party form. That matters because better design means higher response rates and richer feedback.

Why choose Iterate

• Reach the right customers: Trigger surveys from product events and existing campaign audiences.
• Keep feedback close to the work: Bring customer responses into the tools your team uses to plan its next steps.
• Make research a regular habit: Use scheduled Insights reports to keep customer feedback in the conversation.

Side-by-Side Comparison

Compiled from each vendor's public product and pricing documentation

Common questions

Does SurveyMonkey integrate with Braze or Iterable?

SurveyMonkey documents no native Braze or Iterable integration. Connecting either one requires a third-party automation platform such as Zapier or Workato. Iterate's Braze and Iterable integrations are first-party and bidirectional: each response returns as a user attribute and a custom event in real time, and surveys can be deployed from a Braze Canvas or Iterable Journey with no SDK.

Can I collect feedback inside my mobile app?

Yes. Iterate offers iOS and Android SDKs with event-based targeting, so you can ask for feedback after a specific interaction. Both platforms support mobile surveys; review the targeting and delivery options for your app when choosing.

Does adding teammates increase the price?

Iterate plans are priced by audience size, with unlimited responses and no per-seat cost. Your team can grow without adding a license charge for each person.

Up and running in minutes

Getting started with Iterate is self-serve. No enterprise sales process, no lengthy onboarding, no minimum commitments. Most customers have their first survey live within minutes of signing up, with integrations configured the same day.

Ready to make the switch?

Join 10,000+ product and growth teams who power their feedback programs with Iterate. Get started today and see the difference purpose-built product feedback tools make.